Tuesday, May 31, 2011

The Secret Language of Advertising

Apparently, mind manipulation is not only found in Hollywood movies and supernatural happenings. In almost every minute of each day, we are constantly hounded by subliminal messaging, the phenomenon of being (un)consciously influenced by hidden messages in the least expected places. A split-second peek at a passing ad can make you want to satisfy your cravings for popcorn and soda at the theaters, or purchase the latest brand-name apparel. I recently found out about the following two logos that show hidden messaging:



Sure, it says BR to represent "Baskin Robbins", but do you notice the color difference? There's a number in there!



The arrow looks like a smile, that's for sure. But it extends from 'a' to 'z'; a clever design to perhaps indicate Amazon's wide range of purchasable products? Maybe it is up to individual interpretation.